Brand

Brand

Disclaimer: This is an incipient, very rough brand page. Actual sizes are larger. Right click to download or open in a new window.

Discovery Institute Styleguide

Discovery Fonts 2017: Nevis (Display), Crimson Text (Serif), Open Sans (Sans)

Colors

Discovery Institute

  • Bluecmyk 100-79-0-0 | rgb 0-79-162 | hex #004fa2
  • Gray: cmyk 67-60-59-44 | rgb 68-68-68 | hex #444444
  • White: cmyk 0-0-0-0 | rgb 255-255-255 | hex #ffffff

Science & Culture

  • Dark Bluecmyk 100-79-37-25 | rgb 17-61-99 | hex #113d63
  • Bluecmyk 84-46-0-0 | rgb 22-122-191 | hex #167abf
  • Yellow: cmyk 0-10-100-0 | rgb 255-221-0 | hex #ffdd00

Wealth & Poverty

  • ⬤ Gray: cmyk 67-60-59-44 | rgb 68-68-68 | hex #444444
  • ⬤ Dark Green: cmyk 91-45-71-43 | rgb 0-77-65 | hex #004D41
  • Greencmyk 87-30-65-13 | rgb 0-124-105 | hex #007c69
  • Gold (consider)cmyk 19-29-73-1 | rgb 208-174-97 | hex #d0ae61
  • Blue https://i.pinimg.com/originals/5e/13/33/5e1333d376cb480d2ed1eef78686c428.jpg

Democracy & Technology

Move to blue (tech) and green (liberty green) and maybe yellow for electricity.
  • ⬤ Nut: cmyk 25-43-76-4 | rgb 184-144-88 | hex #b89058 – Deprecate
  • ⬤ Brown: cmyk 29-58-100-15 | rgb 160-107-32 | hex #a06b20 – Deprecate
  • Goldcmyk 19-29-73-1 | rgb 208-174-97 | hex #d0ae61 – Deprecate
  • Liberty Darkcmyk 19-29-73-1 | rgb 208-174-97 | hex #3E7179
  • Liberty Middlecmyk 19-29-73-1 | rgb 208-174-97 | hex #84B7BB
  • Statue of Libertycmyk 19-29-73-1 | rgb 208-174-97 | hex #AED6DD
  • Darkcmyk 19-29-73-1 | rgb 208-174-97 | hex #172724
  • Torchcmyk 19-29-73-1 | rgb 208-174-97 | hex #E9B74C
  • https://www.colourlovers.com/palette/101404/Statue_of_Liberty

Human Exceptionalism

  • ⬤ Primary: cmyk 22-54-85-5 | rgb 188-128-70 | hex #bc8046
  • ⬤ Secondary: cmyk 26-81-86-18 | rgb 162-71-50 | hex #a24732
  • ⬤ Skin 1: cmyk 26-81-86-18 | rgb 162-71-50 | hex #F9D1B8
  • ⬤ Skin 2: cmyk 26-81-86-18 | rgb 162-71-50 | hex #F8E0C8
  • ⬤ Skin 3: cmyk 26-81-86-18 | rgb 162-71-50 | hex #9B5B34
  • ⬤ Skin 4: cmyk 26-81-86-18 | rgb 162-71-50 | hex #C67F4C
  • ⬤ Skin 5: cmyk 26-81-86-18 | rgb 162-71-50 | hex #D38F60
  • Check out https://colorpalettes.net/color-palette-4216

American Center for Transforming Education (ACTE)

  • ⬤ Blue: cmyk 96-84-22-8 | rgb 43-67-125 | hex #2b437d
  • ⬤ Red: cmyk 14-98-87-4 | rgb 203-41-52 | hex #cb2934
  • ⬤ Light: cmyk 32-13-6-0 | rgb 171-198-221 | hex #abc6dd
  • ⬤ Dark : cmyk 0-91-100-0 | rgb 255-56-0 | hex #051330

Natural & Artificial Intelligence

  • ⬤ Slate: cmyk 77-35-51-10 | rgb 62-125-121 | hex #3e7d79
  • ⬤ Coquelicot: cmyk 0-91-100-0 | rgb 255-56-0 | hex #ff3800
  • ⬤ Light (consider): cmyk 0-91-100-0 | rgb 255-56-0 | hex #ff3800
  • ⬤ Dark (consider): cmyk 0-91-100-0 | rgb 255-56-0 | hex #003333
  • https://www.colorcombos.com/color-schemes/36/ColorCombo36.html

Cascadia and ACES

  • Cascadia Bluecmyk 97-76-21-6 | rgb 26-178-134 | hex #1A4E86
  • Sea Green: cmyk 54-21-29-0 | rgb 122-170-176 | hex #7AAAB0
  • Seafoam: cmyk 34-3-22-0 | rgb 169-212-204 | hex #A9D4CC
  • Road Gray: cmyk 52-43-43-8 | rgb 127-127-127 | hex #7F7F7F


Tiles


Center for Science and Culture

Stock Image Sources

https://burst.shopify.com/

Unsplash.com

Flickr Commons

Wikimedia