$8.2 Billion in Annual Losses to Advertisers and Media from Infringement and Fraud
The U.S. digital marketing, advertising and media industry lose $8.2 billion annually, according to a study prepared by EY for the Interactive Advertising Bureau, as a result of ad fraud; stolen video programming, music and editorial content; and malware. The report observes that each of these categories, i.e., “invalid traffic,” “infringed content” and “malvertising,” can be interrelated. An excellent example is a consumer who visits an infringed content site containing malware and infects the consumer’s browser with a robot that is later used to drive invalid traffic. If the industry can eliminate the profits earned by serving ads next to infringed content, it can reduce the amount of money available to drive illegal activities in the supply chain. Thus, for Read More ›