Promoting online privacy with phony symbolism
The New York Times reports that officials at the Federal Trade Commission are exploring a “Do Not Track” option on websites and browsers similar to the “Do Not Call” list which prevents unwanted telemarketing calls. Meanwhile, the White House has established an interagency panel to ensure that any restrictions do not impede law enforcement and national security efforts. A “Do Not Track” feature won’t protect consumers from unwanted ads, only relevant ads they are more likely to find useful. That’s the whole purpose of tracking. Advertisers, who underwrite much of the cost of Internet content, applications and services, will lose an efficient opportunity to connect with potential customers. For what? Meanwhile, even if there will be no tracking for commercial Read More ›